Hip, savvy, techno-literate, adventurous, activist, these young women grew up with computers and were present at the birth of the Web. They are the voyagers setting out to discover new worlds through this young media.

Many women in their thirties and beyond have embraced the web and are harnessing all its powers for their careers or businesses. There is a difference however, in the way they approach the Web. Most approach it incrementally, as a different form of publishing, an electronic Time Magazine, or Life, ready for it to evolve increment by increment to some new form of journalism or a more efficient and charismatic newsletter or catalogue for their company. .

Webgrrls are tuned in to the immediacy of the Net, being able to produce a web page, and make it live, for all the world to see in a matter of moments. They like their web pages bold, imaginative and sporting the latest advances in programming. Young women see the Web simultaneously as an integral part of their life...everyone they know has an email address and most have a personal web page.... and as a new frontier to be explored, a new means of self expression open to any possibility. It is the difference between Time Magazine and HotWired, between Good Housekeeping and Cybergrrl.

These hip, young techno-savvy women forged a new nation in cyberspace bringing at a time when the Web itself was almost exclusively male territory. Hooked on the web and accustomed to leveraging their lives with its power, these young women want to keep learning about the new media, to get job leads, mentor, intern and basically keep teaching each other and growing in their skills and knowledge as the media grows. New applications and tools are developed continuously, adding new capabilities and functionality to the Net. As the Web continues its warp speed metamorphosis, it will become increasingly important to find short cuts to keep up with the latest applications and capabilities. Advancing Women will try to keep you ahead of the power curve by highlighting for you the latest and most popular applications on the Net.

Stay tuned... we promise you a way cool ride...