Top 7 Techniques For Generating Subscribers To A Newsletter
Imagine you are sitting at home relaxing reading a book and sipping on ice cold lemonade, your friend calls you up to tell you about a new product on the market.You can't help but get excited because you know your subscribers will be interested!
After signing up for the products affiliate program you send a recommendation of that product to your subscribers and instantly net yourself some cash just by pressing the SEND button! Not only that but your customers actually say 'Thanks for pointing me in the right direction!' Does this sound like fun to you?
If it does then read below, as this is the Number 1 marketing strategy you need to implement to be continuously successful online.
Start collecting email addresses today.
Even if you don't have a website up and running I want you to call everyone you can think of who would be interested in your niche and write down there email address (This doesn't mean calling up people in the Yellow Pages and asking them, unless you enjoy having people scream in your ear of course).
Below are my Top 7 Techniques to boosting your opt-in rate starting with the most obvious.
1. Place a 'Subscribe To My Newsletter' at the top, side and bottom of your webpage, even your articles and copy should have a mention of your newsletter in them somewhere. This may seem obvious but it is surprising how many people have newsletters but only promote them on their home page.
2. Include the 'Benefits of Subscribing' to the newsletter, rarely do people sign up to a newsletter without knowing what is in it for them. For example you could write 'Sign up to my free newsletter to learn all the latest cutting edge secrets and techniques for building a castle out of cards'.
3. Give your visitors an 'Incentive to Sign Up' like a free ebook or a discount on products. Nothing works better than an incentive, give your subscribers something free only after they have confirmed their email address with you. Make sure your incentive is related to your niche (There is no point giving someone a discount on cars if you sell dog shampoo as there is a good chance they are just signing up for the discounted cars and have no interest in dog shampoo).
4. Place a 'Privacy Statement' next to the sign up box for the security-conscious visitors who come to your site. This reassures them of your intentions with there contact details and will also show that you respect your subscribers privacy.
5. Use 'Viral Marketing' strategies to turn one subscriber into five. This is simple, give the subscriber something for free or a further discount on a product or service if they refer four of there friends who may be interested in the newsletter as well. Suddenly you have turned one subscriber into five!
'Why Five?' you ask?
Well I have tested this and have found that people often have more than one email address and they (thinking that they are smart) type them in instead of there friends. Trouble is the average person only has one or two email addresses. So after they type in there own they are then forced to think about there friends for the last two.
6. 'Co-Registration Partners' are a fantastic way to build a subscriber list! All you need to do is search on Google for web pages that are on similar topic to you and email the owner about setting up a co-registration with that person. When someone fills in their details to subscribe to your newsletter you add a checkbox underneath that asks if they wish to sign up to your partner's newsletter also. Remember there is no such thing as a competitor on the web just potential joint venture partners!
7. Pay a 'Co-Registration Service' to generate you subscribers in exchange for cash, my personal recommendation is Nitro List Builder - www.nitrolistbuilder.com, the only problem is the subscribers aren't that quality and you have to be prepared to spend some cash. There are ways of making this list warm up to you, but i'll dive into that next time.
After implementing these techniques I can guarantee you plenty more subscribers, I can not stress to you how important building a list is on your website. I want you to implement one of the above today and contact me after a week to see if your subscribers have increased.
Have a great day!
Adam Davis is an Internet Marketer based in Australia, he has been selling online for 2 years.
At only 17, he sold his successful e-commerce business to focus on helping other people to effectively market their products and services on the internet.
Check out http://www.1st-for-internet-marketing.com for more Tips, Tools and Information to boost your traffic, sales and maximize your profit.
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If you publish an e-mail newsletter, or "e-zine," you'll need to sign on with a list service (or "listserve") to manage your subscriber list. There are many types of listserves out there, so here are some guidelines to help you choose one that's right for you. Do they use MULTI-PART MIME technology? You'll need this if you want to publish an HTML newsletter. Otherwise you'll have to send out multiple versions for users who can read HTML, users who can't read HTML, and users on AOL. Do they offer some type of ORIENTATION OR TUTORIAL? If you're new to the game and/or technologically challenged then you'll appreciate any type of help they offer for new clients. What's their CUSTOMER SERVICE like? Are they prompt to get back to you via e-mail? Can you call them if you have a problem? Are they available more than standard business hours? What about weekends? Contact them and see how long they take to get back to you -- if it's longer than 24 hours, definitely keep looking. Do they NOTIFY list owners if there's a PROBLEM with their service? If so, how, and how quickly? Do they have CUSTOMER TESTIMONIALS to share with you? Or even better, client references? Contact some of these folks to see how their experiences have been. Do other BUSINESSES LIKE YOURS use their service? If most of their clients are large corporations, small businesses like yours may not get the attention they deserve. Is their interface EASY TO USE? Meaning is it easy for you to setup and launch each issue of your e-zine. They should offer a demo or let you access the 'mission control' area that you'll be using to test it out. Can you MANUALLY ADD AND REMOVE people to and from your list if you want to? Sometimes you'll need to do this, so you'll want the answer to be "yes" -- especially if you're moving over a list you've already collected. Can you access SUBSCRIBER REPORTS? How and how often? You'll want to know on a regular basis how many subscribes and unsubscribes you've had since the last issue. What appears in the "FROM" field when subscribers get your e-zine? You want it to be YOUR name if possible. Some spam filters screen out e-mail that does not appear to come from an individual person. What appears in the "TO" field when a subscriber gets your e-zine? You want it to be the person's name if possible. Along the same lines, some spam filters screen out e-mail that does not appear to be addressed to the individual person. Who has ACCESS to their servers and your list? Anytime you hand over your customer list, you're taking a risk. You don't want your service or anyone else using your list for spamming purposes. What happens if some addresses are UNDELIVERABLE? These are also called "bounces" or "bounce-backs." You don't want them to automatically remove names for "soft bounces," which are due to temporary conditions like full mailboxes. How do users SUBSCRIBE AND UNSUBSCRIBE? Do they have to visit a Web page or can they do it via e-mail (best if both options are available). Is the process single or double opt-in? (Double is better for more security - the user has to respond to a confirmation e-mail before she's added to your list.) Is the process kept simple? Can you customize your LIST SERVER DOCUMENTS? This means messages like your subscriber welcome and goodbye messages. (You'll definitely want to be able to do this, since the prewritten messages many list services use are horribly cold and confusing.) Can your e-zine give PERSONALIZED GREETINGS AND MESSAGES? Not necessary, but a very nice feature. For example, if your e-zine came to me, it would start off with something like, "Hello Alexandria!" How often do they BACK UP their servers? It should be at least once every day. Also ask if you can download your lists to back them up on your own, as a backup to their backup! Can you send a TEST MESSAGE out to yourself or another person before you send out each issue for real? You'll definitely want this because it's the best way to see how your e-zine looks on the recipient's end, do a proofread, and check all your hyperlinks. Can you see stats on your CLICK-THROUGH rates? If you publish in HTML, you should be able to see how many people - and even exactly who - opens your messages. Can they AUTOMATICALLY ARCHIVE your issues if you'd like them to? Some services will archive your e-zines at their site, others can configure it so they're archived at your own site (which is better). Are they currently BLOCKED anywhere on the Web? If so, it may mean they've been reported for allowing spammers to use their network. You don't want to work with any list service that's been blocked anywhere, because it means that your e-zine won't reach all of your readers.
Your E-zine 13 - A Formatting Checklist
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