Methods of Generating New Ideas for Entrepreneurs
Summary: Even with a wide variety of sources available, coming up with an idea as the basis for a new venture can still be a difficult problem. The entrepreneur can use several methods to help generate and test new ideas including focus groups, brainstorming and problem inventory analysis.
The following are some of the key methods to help generate end test new ideas:
1. Focus Groups ? these are the groups of individuals providing information in a structural format. A moderator leads a group of people through an open, in-depth discussion rather than simply asking questions to solicit participant response. Such groups form comments in open-end in-depth discussions for a new product area that can result in market success. In addition to generating new ideas, the focus group is an excellent source for initially screening ideas and concept.
2. Brainstorming ? it is a group method for obtaining new ideas and solutions. It is based on the fact that people can be stimulated to greater creativity by meeting with others and participating in organized group experiences. The characteristics of this method are keeping criticism away; free wheeling of idea, high quantity of ideas, combinations and improvements of ideas. Such type of session should be fun with no scope for domination and inhibition. Brainstorming has a greater probability of success when the effort focuses on specific product or market area.
3. Problem inventory analysis? it is a method for obtaining new ideas and solutions by focusing on problems. This analysis uses individuals in a manner that is analogous to focus groups to generate new product areas. However, instead of generating new ideas, the consumers are provided with list of problems and then asked to have discussion over it and it ultimately results in an entirely new product idea.
The entrepreneur is not limited by only the three methods presented in this article. There are other creative problem solving methods and techniques that are also available.
Copyright 2005 Stephen Pierce
Stephen Pierce is strategic marketing advisor, innovation facilitator, author and speaker. He provides strategies that make growing profits in your business a fast reality. Learn how to get Marketing Momentum for real business success. To receive your free online video coaching visit: http://www.stephenlive.com or request your free Innovation Audit at http://www.innovationmarketers.com
... in Pursuing the American Dream
This morning I woke up at 4:30 in the morning, as usual, poured myself a cup of coffee, as usual, and thought about what my son said to me yesterday evening. You see, he's 2 1/2 years old and talking quite well, for his age. When I came home from working all day I was greeted with the always joyous "daddy's home, daddy's home" but today, this greeting was followed by "daddy no you go to work!". It's amazing what a 2 year old can know and understand.
Territory Limitations Policies for Franchised Companies
All franchised companies must have Territory Limitations to maintain the peace within their systems. Often the unspoken ethics of territory limitations are blurred with mobile, home based or online franchise companies. Territory limitations in fixed site franchises are fairly cut and dry. There is your store, no other stores will be placed in the surrounding area delineated on this map within your franchise agreement. Generally things run pretty smoothly in this case. However as co-branding methods, partnerships and online sales increase as consumer demand for the brand increases we often see the franchised companies embattled in encroachment lawsuits in an already litigious industry.
The History of the Franchise Business - Learning about Business Opportunities by Looking at the Past
Hair care has been around as long as humans have been on the planet.
The earliest record of personal hair care dates back 2.5 million years ago, when brushes used to create cave paintings in Spain and France were adapted for use in hair grooming. Interestingly, many of the innovations in hair design that are still used today originated in the late 19th century.
How To Find Focus And Turn Your Talent Into A Thriving Professional Business
There are tons of books and articles available to help professionals start up their business, but few that give practical insights on how to nurture your business once it's out of its infancy. At some point, every self-employed professional reaches the same dilemma: how to build a strong brand and grow their business without taking on too many clients, undervaluing their expertise, or sacrificing their lifestyle.
Entrepreneurial Hate, its out there
Today, I got an email from a lady who hates all business people and entrepreneurs, because they are Greedy, Arrogant and a Host of other atrocities. She was replying to an article I wrote about entrepreneurs and how they bring to the civilization; everything you see, everywhere you go and without us, you would have nothing. Here is the email I received:
Opportunity Does Not Knock
Q: I'm graduating this year with a degree in business and would like to start my own business rather than get a corporate job. I have a few business ideas, but none of them really gets me excited. Should I just put my business plans on hold and get a job until the right opportunity comes along?
-- Carlton M.
Taking Charge and Getting Results: The Choice is Yours
As one of the most successful direct sales entrepreneurs in the industry, I have found there are two kinds of people in the world, those who would like success and those who are serious about success. There really is no in between. Think about it. Everyone wants success in their life; they want to make more money, have more time, have less stress and really make their mark in the world. The people who actually do it are the people who will not accept any alternatives.
How To Start a New Business
While it is tempting to just leap into a new business because of it's exciting possibilities, a few key planning points will vastly increase your chances of success. These steps aren't difficult, but they're easy to skip. Many businesses ultimately depend on a slim profit margin, so planning can really help the process. Too many restaurant patrons, for instance, assume that running a restaurant seems fun because of the many restaurants they have visited, but restaurants have an especially high failure rate.
Cross Polination of Innovations in the Cleaning Industry
According to the latest edition of Pool and Spa news; the costs of maintaining a pool, maintenance service averages about $30.00 to $150 per month depending on competition, size of pool and area you live in. This seems similar to maintenance costs associated with cleaning of the family cars if you hire out a mobile detailing service or mobile car wash. For this reason we have been studying their industry for parallels and ways to incorporate some of their methodology, software for scheduling and other anomalies associated with that industry for ideas to incorporate into ours.
PTO; Justification of the Means and the Ends
Some would say about certain issues that the means do not justify the ends. Well more often the ends do not justify the means. For instance if you are trying to accomplish something and know that if you do use the most approved PC methods then you cannot get to the desired results, but use those methods anyway as to not appear to offend anyone, then in the end you offend everyone by wasting their time and by failure of the project.
History of Enterprise Car Rentals
So few really understand the drives and motivations of entrepreneurs. Many write about them, some lecture and teach about what they are, how they operate and what they have achieved; yet so few really understand them. So many fail to realize the dedication and sacrifice it takes to win at that level and the super stars are so rare that one just has to look in awe. One of the greatest stories of Entrepreneurial success is that of Jack Taylor who founded Enterprise Rent-A-Car. I therefore recommend this book about the History of Enterprise Rent-A-Car Book is;
Creativity & Entrepreneurship - Key Questions From My Students
Hello Creative Entrepreneurs!
Which Niche To Conquer?
I'm sure that you've heard about how many start up companies fail when they first begin, and the reason that most (if not all) of their failures is because they don't create a good fountain to build on.
Needs Versus Wants For Entrepreneurs
How often do the words "I need" come out of your mouth, as it relates to your business? When you run your own company, it's easy to think that the only way to succeed is to be moving forward with your expenses -- the newest technology, a broader circle of professionals providing you services, involvement in more and more costly marketing efforts, etc. And it's particularly difficult to resist the urge when you know you can generally take a tax DEDUCTION for any business expenses. But did you ever stop to think how many of those requests are actually needs, and how many are simply wants?
Good Questions, good Answers; Bad Questions, Bad Replies
I'm convinced that asking the right questions is one of the most important skills you need to become a successful business person. Questions have the power to direct you or to distort you. The right kind of questions will direct you to success the wrong kind of questions will direct you to bankruptcy.
Empathy - Not Business Plans - Key to Your Home Based Business Success - Do You Have Empathy?
EMPATHY is a Natural Talent, you were born with it and you will never loose it. It can be a blessing or a curse in a home based business. If you develop it, it can make you a Millionaire. Mary Kay, of Mary Kay cosmetics, did just that. If you have it, it is your most important key to a successful home based business. Business plans, cash flow projections, marketing analysis, etc. are skills that are needed in a home based business, but they can be learned from a workshops, courses or books. Your Natural Talent is what gives you the competitive edge.
Motivation and Commitment
Why do people start small businesses? The most frequently cited motivation for business start-ups is to allow the entrepreneur to achieve independence; money is secondary. Is this surprising? The other reasons named most often are that an opportunity presented itself, a person took over the family business, or the person simply wanted to be an entrepreneur. Identify your motivation.
Isnt it Time You Started to Fly?
I am going to begin this article by sharing a shocking fact...
Judging Entrepreneurial Ideas
Most entrepreneurs constantly come up with new ideas. Whether they are working on another project, driving, or lying in bed, their minds are constantly churning out new products, services and ways of doing things. For these entrepreneurs, the startup challenge shifts from coming up with ideas to choosing which idea to execute.
Think - Dont React
How you think, your relationship with yourself is what decides how well you communicate with your customers and relate to your team.