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Bringing the World to Your Door
Before becoming a netpreneaur, I was an entrepreneur. First, I owned a successful child care center which grew to capacity in less than two years. When I sold that, I bought a little flower shop that had less than 300 customers and grew it to what...
How To Create An Automated Income Producer
Copyright 2005 MHG Consulting
One of my favorite net marketing tasks is creating a FREE report or e-course and watching it fill with subscribers on an autoresponder.
You might not realize that this is one of the easiest and best methods of...
MLM AND WORK AT HOME BUSINESSES GET FINANCIAL BOOST
Financial freedom has been a buzz word for years, but are people really obtaining that freedom? Are they bringing in the executive paychecks while working from home? Yes, people are making six figures from home. So why aren’t you? That’s a...
Need Business Home Work?
Whichever way you define it 'business home work' or 'work at home business' is an increasing and sometimes only option for many people. Many business home work companies that are based on selling products or services to a local market have reached...
Steps to ClickBank Success
Steps to ClickBank Success What exactly is ClickBank you ask ? Well, first and foremost, ClickBank is an e-commerce provider. That means they handle online financial transactions for clients, called "vendors". ClickBank has about 40,000 clients,...
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Taking It Personally
So, finally, you have finished the design of your web site, or your targeted email ad that is going to blow your counter off of the page-and a fine piece of work it is! You've got the scripts, the applets, and the flash animations all ready for their big debut. You've got graphics that would impress George Lucas, but does your content have the personality of a storm trooper?
Lately, as I browse the web looking for new information, new tips, new tricks, new affiliate programs, new books, new success stories, I run into very cold, impersonal content that gives me the same feeling as being in math class for the first time in junior high. I'm, of course, a human, and we humans love to feel cozy and at home. So when tuning in to a site, an email, an ezine, I don't want to feel like a fresh college grad on my way to the first day on the job, wandering down Peachtree Street in Atlanta. I want to feel like I have just been invited into my neighbor's home. Well, I guess it might depend on just who the neighbor is! It's a simple concept: make your audience feel comfortable, and they will not walk out on you. With comfort, comes trust, and with trust, comes a relationship. Be direct, but simplify your message. Talk to your audience; it's okay to use the words "you" and "your." You know?
All of my successful email marketing
campaigns have one thing in common, and that is that they are all personal. I speak directly to my reader with simplicity. I don't design an ad that reads like a geometry book. It reads like the reader is a friend. I even go as far as using humor, or maybe my ad is so horrible that some find it to be humorous! So, maybe you are thinking that your topic is too technical to be discussed in simple terms and on a personal level. Well, a great success story of "techie talk" taken down to the "not so techie" personal level is the series of books For Dummies. I mean you can get almost any subject, no matter how technical, in these books that talk directly to you and simplify very technical topics. Why have these books become so popular? Well, let's face it-most people are not experts! So, in the future, as you develop and design your content, for whatever it may be, you might want to consider making it personal. Talk to your readers. Remember: comfort, simplicity, trust, relationship, customer!
About the Author
** Ryan Hamner is the creator and author of 24HourCashMachine.net - The Ultimate eBay Selling Program & AffiliateProgram101.com - Affiliate Marketing Directory.
http://www.24hourcashmachine.net
http://www.affiliateprogram101.com
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