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5 Direct Mail Tips to get the Envelope Opened
If the truth were told literally millions of dollars a years is being thrown down the drain on direct mail campaigns that fall flat on their face all because the envelope containing the offer is not getting opened.
Think of it - you can work...
Direct Marketing Strategies for Holiday Email Promotions
Tis the season to leverage customer interest data for successful email marketing.
All of the information gathered throughout the year from customer purchases, customer feedback surveys, and other behavior offers direct marketers necessary...
Google Adwords vs. Direct Mail
We recently ran a test to see whether Google Adwords could outpower traditional direct mail advertising. Here is how we did it. We created a new Adwords campaign choosing a few of our favorite targeted keywords, mainly keywords such as “small...
Need New Direct Mail Donors? Look For These Three Qualities For Fundraising Letter Success.
New donors are a lot closer than you may think. And persuading
them to make that vital first donation need not be as hard--or
as expensive--as acquiring them in other ways.
But before you rent a list of names or drop anything in...
Raise Funds For Your Nonprofit Using An Annual Direct Mail Program
A good annual direct mail solicitation program can produce unrestrictive operating funds for your nonprofit organization year after year. And such an annual direct mail program, if done right, should produce more funding for your organization each...
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Quick, Helpful Tips for Direct Mail
Make Your Offer Irresistible - All good copywriters
will tell you, the secret to great copy is to make it
impossible to say "No"!
Find the Good in Everything - Rather than try to hide
negative sides to your product, try making them known
with a positive twist.
Stay Focused - Product or Audience. Keep your
advertising focused. The wider your scope, the easier
it gets to lose your reader.
What, Where, Why, Who or How - One of the quickest ways
to grab attention, is to pose a question to your
readers they can't help but answering.
Tell Them What They Know - Another way to get your
reader interested is to state a negative fact that your
reader already knows, and offer a solution.
Just the Facts Ma'am - Although "Power" words are great
eye catchers and help the flow of your copy, nothing
beats providing facts and product details.
Be Sincere - People can spot phonies and phony copy
just as easy.
No Fear? Wrong! - Fear makes a great motivator. Fear of
missing a great deal or fear of what can happen without
your product.
Be Personal - Address you reader in the first person.
In
many situations the "human touch" is a great benefit
as well.
Don't Write A Book - Direct Mail, whether in online or
off, needs to be just that, "Direct". Don't waste time
with "warm-up" text.
Flattery Will Get You Everywhere - Vanity will serve
its purpose, as long as you don't overdo it.
Use Power Words - Use words proven catch their eye and
them to buy.
Easy Respond Procedures - In Direct Sales especially,
you want to make it easy and obvious how they can
respond to your offer, while you have they're
attention.
Showcase Your Guarantee - With the overwhelming
abundance of Internet and Mail Fraud plaguing us,
people need a guarantee.
Offer Insider Information - People like to think they
are getting something Exclusive or Special.
About the Author
Wild Bill Montgomery
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