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10 Elements Every Direct Mail Piece Should Have
Don’t want your direct mail to end up in the trash with the rest of the unread mail? Studies show an effective direct mail campaign should draw a .5 to 1 percent response. These 10 tips will help you get the results you want: 1. A clear, bold...
Direct Mail Response Rates Soar With Dimensional Mailers in Business-to-Business Lead Generation
The toughest job you face as a B2B direct marketer is reaching your prospect with your message. Reaching C-level executives is particularly difficult because they employ mailroom staff and executive secretaries who screen their mail, or your mail,...
Direct Mail --- The Followup Letter
Everyone know the importance of the sales letter. But many people fail to use one of the most critical elements of direct mail --- the followup letter.
Everyone knows to send out the sales letter. Most everyone knows to put in a reply card for...
Get Personal: Letters vs. Direct Mail
One of the reasons direct mail works is the personal aspect. It’s ostensibly a letter from you to your prospect. Because of this, the more personal you make it, the better your response will be. If you’re mailing to 100,000 people, putting your...
Hook Your Direct Mail Sales Letter Readers With Good Transition Sentences
Anglers in Maine catch trout using dry flies with barbless hooks. Unless they keep tension on the line all the way to the net, they lose the trout. Your sales letters must do the same. But how? One secret to keeping busy business readers hooked is...
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Direct Mail Marketing Done Correctly, Cannot Fail
So how do you do it?
Direct mail marketing. When it comes to marketing your product or services there are two basic challenges:
1. How do you obtain new customers or clients?
2. How do you get your existing customers to come back for more?
Direct mail/direct response marketing answers both these challenges admirably (it?s not the only way to do it but it is a proven method that always works). You can ALWAYS rely on DIRECT MAIL MARKETING.
The postcard?direct marketing?s secret weapon?
One of the simplest and most cost-effective forms of direct mail marketing is the POSTCARD. Because postcards work so well they can be considered one of the key small business marketing strategies.
"I switched from sending out a monthly newsletter to my mailing list, to sending out full color post cards.
Not only did it save me money on the cost of printing, but it saved me the hassle of having to prepare the mailings.
Feedback has been very positive from our clients and the leads have been pouring in. Plus my website hits have increased due to promotion or it on our post cards!" Kerry Fuller, Realty Executives
Direct mail marketing strategies?
To get new customers all you need to do is:
1.Get their identities (mailing lists do this).
2.Reach them (direct mail does this).
3.Attract their attention and get your message across (post cards do this perfectly?you don?t have to open them!).
4.Get them
to contact you. (Your mailing piece, letter or, preferably, post card, will do that if it?s well designed and written.)
5.The rest is up to your ability to sell.
To get your existing customers to come back for more all you need to do is:
1.Keep accurate records of your customers (anyone who has ever bought anything from you) in a database and keep it current.
2.Send them frequent mailings. Postcards are excellent. You can send out a newsletter. You can send out personalized letters. But keep contacting them. Tell them about new products or services. Get them to respond.
3.Obviously you have to deliver excellent service or a great product. You will get results with these marketing techniques even if you don?t deliver good service or a great product, but it won?t last long and you won?t be able to maintain it.
4.Remember, the size of your customer base and the number of mailings to it determines how much income you make. Fact.
So, do it correctly and you cannot fail.
About the Author
Joy Gendusa founded PostcardMania in 1998; her only assets a computer and a phone. In 2004 the company did close to $9 million in sales and employs over 60 persons. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. Now she?s sharing her marketing secrets with others. For more free marketing advice, visit her website at www.postcardmania.com.
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