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B2B Direct Mail Lead Generation Success Needs Planning, Testing, Measuring.
Is Direct Mail Useless for DMers?
Is direct mail useless at helping direct mail businesses
generate leads?
That's the question I was asked last week by a reader of Alan
Sharpe's B2B Direct Mail Tactics newsletter. Here is her...
Direct Mail Marketing
Using direct mail marketing should be a part of your business,
whether it is an offline or online business. Established
companies can use their existing client list to use as a base of
mail marketing. Alerting your current customers to...
Manufacturers Shift Marketing Budget Away from Direct Mail in 2006
In early Q3, TR Cutler, Inc. conducted the largest North American manufacturer survey about anticipated marketing budgets in 2006. Statistically significant findings indicated that nearly two-thirds (64%) of the manufacturers surveyed anticipate a...
RAISE FUNDS FOR YOUR NONPROFIT USING AN ANUUAL DIRECT MAIL PROGRAM
A good annual direct mail solicitation program can produce unrestrictive operating funds for your nonprofit organization year after year. And such an annual direct mail program, if done right, should produce more funding for your organization each...
Using Internet Direct Mail To Increase Your Company’s Profits
“I want to sell my company’s products on the Web, but how do I get potential clients to visit my site,” a client asked recently. The answer is a strategy that has proven extremely effective for many different businesses…Internet Direct Mail.
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Direct Mail and The Real Estate Agent
For many agents, the most utilized forms of advertising and lead generation are former client contact, which may or may not lead to referrals for new business, and the old standby, the local real estate magazine. All are great ways to generate business, because you are targeting potential clients.
Direct mailing can be another useful tool and make a good arsenal, great. Still, agents never really consider a direct mailing campaign as a viable source of lead generation. Yet it is, not just for former clients but to generate new clients as well. Direct mail remains one of the most successful forms of advertising in almost every industry. So why aren?t most agents utilizing this powerful tool? Using direct mailings to target a specific audience can greatly increase an agent?s chances of gaining new clients or keeping the old.
Direct mail can help zero in on relevant clientele. A quality list provider may gain an agent access to many attributes which enable the pin pointing of, let?s say, potential homebuyers.
When trying to gain referrals or new business from former clients, direct mail can help keep you fresh in their minds. Follow up is key, and direct mailing a quality creative
piece can help form profitable relationships for a lifetime. To be effective, your mailer must:
Grab the Readers Attention--Just like a good book. Intrigue the reader with a great opener.
Create Interest, and Desire-- A wonderful opener must continue with an incentive, to get the reader interested. Although it is rare, be the first to offer clients anywhere form a .10 to 1% off of your commission rate. If that is too drastic a move, then, for example, make this offer if you do not sell the house in 30 days. In certain markets, it is unlikely that a house will not sell within a month.
Be Actionable: Get the reader involved. ?Call me now to find out more information and to find out what homes are going for in your area.?
Once an agent receives responses, it is now up to him/her to make each client?s experience customized and personable.
About the Author
Tamara Miles is a licensed agent in the state of Virginia and owner of Miles-Fete Direct, a virtual agency specializing in Realtor Support and Direct Mail Marketing. She has earned a Master?s degree in English Literature from Virginia Commonwealth University. You may contact Tamara at miles-fete@hotmail.com
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