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Direct Mail Deadlines: How To Use Them Effectively
Giving your prospect a deadline for ordering, particularly when that deadline is a date and not simply a period of days ("Order within the next 30 days"), will outpull mailings with no deadline almost every time.
But you need to be cautious about...
Direct Mail Sales Letters Flow Better With Subheads
A subscriber to my newsletter asks: "Got any good pointers on writing great sub-heads?" Yes, I do. Here they are. Use subheads to draw attention to your copy Why do we use subheads anyway? Because you can’t just cover the important points in...
Direct Mail your money
I did a quick, very unscientific survey of 25 of my friends. I asked them to put the mail that they do not open or read in a specific trash bag. At the end of one week they gave it to me to be weighed. Guess how much the bag weighed? Remember, most...
Need New Direct Mail Donors? Look For These Three Qualities For Fundraising Letter Success.
New donors are a lot closer than you may think. And persuading
them to make that vital first donation need not be as hard--or
as expensive--as acquiring them in other ways.
But before you rent a list of names or drop anything in...
Testimonials Boost Direct Mail Response Rates In Business-to-Business Sales Letters
Correct me if I am wrong, but there is nothing more powerful in a business-to-business sales letter than a credible testimonial from a person in your prospect's peer group.
Testimonials are valuable because they say what you cannot. If you say...
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Direct Mail and The Real Estate Agent
For many agents, the most utilized forms of advertising and lead generation are former client contact, which may or may not lead to referrals for new business, and the old standby, the local real estate magazine. All are great ways to generate business, because you are targeting potential clients.
Direct mailing can be another useful tool and make a good arsenal, great. Still, agents never really consider a direct mailing campaign as a viable source of lead generation. Yet it is, not just for former clients but to generate new clients as well. Direct mail remains one of the most successful forms of advertising in almost every industry. So why aren?t most agents utilizing this powerful tool? Using direct mailings to target a specific audience can greatly increase an agent?s chances of gaining new clients or keeping the old.
Direct mail can help zero in on relevant clientele. A quality list provider may gain an agent access to many attributes which enable the pin pointing of, let?s say, potential homebuyers.
When trying to gain referrals or new business from former clients, direct mail can help keep you fresh in their minds. Follow up is key, and direct mailing a quality creative
piece can help form profitable relationships for a lifetime. To be effective, your mailer must:
Grab the Readers Attention--Just like a good book. Intrigue the reader with a great opener.
Create Interest, and Desire-- A wonderful opener must continue with an incentive, to get the reader interested. Although it is rare, be the first to offer clients anywhere form a .10 to 1% off of your commission rate. If that is too drastic a move, then, for example, make this offer if you do not sell the house in 30 days. In certain markets, it is unlikely that a house will not sell within a month.
Be Actionable: Get the reader involved. ?Call me now to find out more information and to find out what homes are going for in your area.?
Once an agent receives responses, it is now up to him/her to make each client?s experience customized and personable.
About the Author
Tamara Miles is a licensed agent in the state of Virginia and owner of Miles-Fete Direct, a virtual agency specializing in Realtor Support and Direct Mail Marketing. She has earned a Master?s degree in English Literature from Virginia Commonwealth University. You may contact Tamara at miles-fete@hotmail.com
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