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The Logic of Emotion! Homebuyers are an interesting study. Watching people make their home buying decisions has brought me to the conclusion that every decision that every one of us makes is based in emotion. You heard me, it's all about the emotion. Before you deny what I am describing to you, let me begin with me. Passing the After-Sales Test Some time ago a major UK food retailer decided to branch out into non-foods. Well, they all do it now, but in those days it was unheard of. Alongside the fruit and vegetables, meat and tinned foods they sold refrigerators that they had purchased at very low cost from an eastern European company (these were the days when East and West Europe rarely traded with each other). These fridges were very cheap ? and they worked! The retailer passed on much of this low cost to grateful customers who purchased them in great numbers. What the retailer didn't consider was that fridges ? unlike tins of beans ? occasionally need spare parts. 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Of course, old products do need to be replaced eventually, but why replace prematurely just because you have purchased a product that failed the tests above? One group of products that pass these tests with flying colors is Insect-o-Cutor Fly Killers. Have a look at www.flykiller.net and you will see them there. Let's put them to the above tests: 1. Insectocutor Fly Killers are made of steel. Their solid construction is one of their best selling points. 2. They come with a 5-year guarantee 3. Go to any restaurant or commercial kitchen and you will see Insectocutor fly killers that have been there for 20 years ? and still going strong! 4. Insectocutor fly killers are constructed in a logical way making repairs straightforward. Insectocutor also provides support for repairs. 5. Insect-o-Cutor sells a range of spare parts for all of their fly killers ? even for models that are no longer in production. 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Knowing the answer to these questions can mean the difference between long-term growth and profitability and crashing and burning. Everyone talks in code! How often have you left a meeting with a customer or your boss telling yourself he likes my ideas. Only to find later that you didn't get the sale or your boss has told everyone that you are crazy. Why Cant Microsoft Make Soft Packaging? Why is it that Microsoft wants you to buy its product but does not want you to open the plastic case that is welded around the cardboard box? I believe that such packaging along with cockroaches will survive atomic disasters! At the Carwash; The Customer really is always Right You have no doubt heard the saying that the customer is always right. When you are a customer you happy with this position, when you are the owner of a small business, sometimes you see this is like opening Pandora's box. 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Nobody can do it better than you can!
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