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Confession Of An Internet Marketing Expert!
Do you really believe that there are people making VERY comfortable livings selling stuff over the Internet? Or do you believe that they're just a bunch of fakes who'll tell you ANYTHING just to get your money? Like many of you, when I first...
On the Path: Life Coaching for Small Business Owners
O ne of the distinctions that sets coaching apart from
other types of consulting is that coaching specifically
addresses the client's sense of who they are in the world, and
helps the client make life choices that are aligned with...
Preparing For Your Media Interview
Media interviews are an important part of an overall public relations campaign. Any size company from entrepreneur to Fortune 500 can benefit from media interviews. Always arrive for a media interview prepared and early. We've seen competent...
Soft E-mail selling skills coaching
I have been operating on the web for quite a while and i have seen spam time and time again,, but recently i have been learning Soft E mail selling skills from a guy i met in an internet cafe. I have been trading my seo skills on one of his...
THE “SEVEN Cs”: PARTNERSHIP DANGER SIGNS - Competitive, Not Complementary Action
A series of articles exploring the seven critical areas that can indicate a partnership is in trouble.
Competitive, Not Complementary Action
James Carville and Mary Matlin are public relations spokespeople for the Democratic and Republican...
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Coaching Packages Benefit the Coach & the Client
Do you have trouble retaining your ADD coaching clients? The
solution to this problem may be to offer your services as a
"coaching package."
Many ADD coaches charge clients per individual session, which
works just fine if your clients are committed to the process.
But we all know that ADDers have a tendency to start things and
not finish them! Coaching is no exception.
This is not only unfortunate for the client, who doesn't get to
experience the magic of ADD coaching to its fullest, but it is
also unfortunate for the coach, who struggles to make ends meet
when clients suddenly drop off.
Coaching packages solve this problem for both coach and client.
Let's look at a practical example:
Last month, I coached a coach named "Mary." Mary went through
coach training last year and quit her nursing job about 6 months
ago to become a full time coach. Since then, she has had a
difficult time earning money by coaching. She was charging
clients $75 for a 45-minute coaching session. She also
encouraged her clients to call and email for brief check-ins
when needed. She would ask her clients to commit to working with
her in 3 sessions a month for about 3 months.
What Mary was finding, however, was that her clients would
commit to working with her for 3 months, but would pay for a
single session and then make excuses as to why they couldn't
book more. In the meantime, though, they were still
emailing
her, and she was emailing back! Her boundaries were not strong
and she suffered for it, working hard to help clients who didn't
pay her what she deserved.
Mary and I revamped her services into a coaching package. Rather
than offering single sessions, Mary began to offer a coaching
package that included 3 45-minute sessions plus brief check-ins
and phone calls for $250 per month. She also offered a 3-month
package for $700, a discount of $50 when paid in advance.
Mary was nervous when it came time to tell her clients about the
new pricing structure. But much to Mary's surprise, 2 clients
who had been dragging their feet signed up for her coaching
package. In addition, Mary met a physician at a neighbor's party
who thought her coaching package was a great idea, and requested
a stack of her cards. (Which she ran home to get!)
Offering your ADD coaching as a package helps the client
follow through on their coaching goals, and helps you create a
sustainable and predictable coaching income.
About the author:
Jennifer Koretsky is an ADD Management Coach who helps adults
manage their ADD and move forward in life. She publishes The ADD
Coaching Business Report, an eNewsletter that helps other
coaches succeed in their business and marketing efforts and
create viable coaching businesses. Subscribe to The ADD Coaching
Business Report at http://www.addmanagement.com/ACBR.htm
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