6 Proven Steps To Internet Marketing Success
by: Mal Keenan
There is a misconception that you can come online
set up a web business and be making $1000s within days. Let be put that
myth to rest right away. This has not been my experience nor the experience
of anyone I have come in contact with through my online endeavours.
You need to give yourself at least a year to make
an online business work and budget your money accordingly. Too many times
I see people ploughing a wad of cash into their businesses and again,
expecting instant riches.
New marketers also make the mistake of thinking
that one marketing strategy will do. Of course some avenues will produce
more than others but I have found the best way is to adapt a broad based
approach to your online marketing. That means spreading your time and
resources over several different methods.
I will attempt to outline in this text everything
I feel you need to be doing consistently to make a success of your online
Again I MUST point out that you need to persist
is this strategy and spend your money wisely. It amazes me the amount
of people who drop out after the first month or two. What do they expect,
miracles? You wouldn't ditch an offline business after a month so why
would you expect an online enterprise to be any different?
If you fail to plan then you plan to fail.
Bottom line is, targeted visitors = sales. This
is definitely a numbers game and obviously the more targeted visitors
you send to your website the more money you make. The concept is simple
but you need to maintain a healthy focus to ensure that you stick this
out for as long as it takes to make a profit, and progress to financial
Here are the methods I use to send daily visitors
to my sites:
1)Build Your List
It's true what they say that the money IS in the
list. Most successful online marketers have large lists of targeted prospects
that they can send their offers to on a regular basis. Anyone new to this
business should begin to build this list immediately.
You have to start somewhere and it takes time but
it is certainly worth your while to begin now and develop a lasting and
trustful relationship with those list members who eventually will feel
comfortable in purchasing your recommendations. When trust grows this
targeted list will become a virtual money tree and make you cash at will.
Some marketers are able to makes $1000s sending an email to their list,
which takes little more than a few minutes to write. Can you see the power
in this method?
I use a couple of different methods, online forms
at all my websites encouraging prospects to add their name and email addresses
plus I also purchase many of my addresses from other companies that can
send me 1000s of emails for affordable prices. These addresses are spam
free and can grow my list a lot quicker than I could ever do from my own
I have set up some tutorials here for companies
that will send you targeted visitors:
2)Pay Per Click search engines.
Over the years I have used PPCSEs to send 1000s
of visitors to my sites. This is a fast track way to drive traffic to
your sites. You can be up and running and getting hits in minutes.
I suggest you use Wordtracker (http://www.workathomebiz.info/wordtracker.html)
to accumulate as many TARGETED keywords as you can. The more targeted
keywords you collect the more visitors you get.
The idea is to ensure that you are paying less for
visitors on a monthly basis than the sales you make.
3)Google Adwords (http://www.google.com/ads/)
Google adwords is similar in principle to PPCSEs
in that you pay for your visitors. I suggest you use Wordtracker (http://www.workathomebiz.info/wordtracker.html)
to accumlate 1000s of keyword phrases.
Submitting topical articles is one of the most affordable
and at the same time effective marketing strategies I know of. For more
info and the resources to do this visit here:
5)Regular Search Engines
Yahoo, Google, and MSN send me as many visitors
per day as any other strategy I use. It is highly recommended that you
get started immediately to begin to build the online web presence of your
website and thus your search engine rankings.
I have done this mostly through a reciprocal linking
campaign which has had a greater effect on my search engine rankings than
anything else. I employ the use of Linksmanager (http://www.workathomebiz.info/linksmanager.html)
to automate my links campaign for which I pay a monthly fee or you can
set up your own links manager at your own site using Kevin Ocasio's excellent
Reciprocal Manager (http://www.freeadvertz.com/recipmanager.html).
For affordable search engine submission software
try Web Position Gold (http://www.webpositiongolddownloads.com)
Please note: This is a long term strategy, so it
will take at least a few months of persistent action to see any results
One of the greatest things that happened to me in
my online career was being appointed moderator at one on the most popular
online internet marketing forums. This has opened up more avenues and
opportunities than any other strategy. I suggest you visit the popular,
high traffic online forums daily and make it a point of sharing your experiences
and giving your advice as often as possible. Get yourself seen!
The thing about this method too is that you can
have a link pointing to your site in the signature of each post you make.
Posting at forums will send daily traffic to your site AND the visitors
will be highly targeted.
Here are two high traffic forums that I frequent:
This one isn't high traffic yet but I will be there
to answer your questions:
I have been marketing online since 1998 and have
tried 100s of different ways to drive targeted traffic to my websites.
The above six strategies work, so I suggest you print them out and make
the methods part of your daily marketing plan for the foreseeable future.
If they can work for me then they WILL work for
I wish you every success in your efforts.
Copyright 2004 Mal Keenan
Mal Keenan is editor and publisher of Home Business Tips Newsletter: http://www.home-business-tips-newsletter.com/
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