follow people. They don't follow blueprints on a page or words on a piece
of paper. Particularly in the uncertain atmosphere surrounding change,
people want the comfort of following a leader."- Susan Annunzio,
want your company to keep up with the best of the new breed you must not
only embrace change, but lead the charge to bring it to your company.
"People follow people. They don't follow blueprints on a page or
words on a piece of paper. Particularly in the uncertain atmosphere surrounding
change, people want the comfort of following a leader" notes Susan
Annunzio in Eleadership. So, if you want to introduce change management
to your company, it must start with you.
Present Your Vision
If you want your staff to follow you, you have to be certain they understand
where it is you want to lead them. What are your business goals and why
is change necessary?
You must paint a picture which conjures up the excitement of business
in the new digital age, with all the expanded possibilities before us.
As Annunzio points out " Vision is one of the tools the best-run
eCompanies have used to their great advantage in attracting the best talent
and keeping those workers motivated. Whether its Steve Jobs in the early
days of Apple Computer or Steve Case at America Online, the great high-tech
leaders have made a passionate case for their companies' role in fundamentally
altering modern life.
If your company began with a compelling vision, you can dip into that
well of loyalty and respect for the past and the company's achievements
and build on that foundation. But your vision must look towards the future.
You must take the essence of what it is your company has achieved in the
past and what you hope to achieve and adapt it to today's and tomorrow's
In order to constantly put your vision in front of your workers, you must
first boil it down to a very concise statement. You will need to develop
what is known as "an elevator pitch." This is a description
of your company's vision which is short enough to be delivered to someone
whom you run into and have the opportunity to pitch on the elevator, somewhere
between the 10th and the 3rd floor. Three to five sentences make a good
elevator pitch, so they'd better sum up your vision concisely and with
And, however good your vision statement may be, you must develop a process,
whether at weekly meetings or special retreats, to continue to update
it, and keep it fresh and uppermost in the minds of all your staff.
Change Behavior To Encourage Passion
Ideas Should Be Challenged and Debate Encouraged
There should be a healthy acceptance of conflict and debate, knowing from
this richness of experience and input, growth and innovative new concepts
can spring. Freedom to express their views allows people need to bring
their passion to their work and weave their vision into their goals.
Making yours a learning company assures positive change because as your
workforce learns, their methods of conceiving of and completing tasks
almost certainly will change.
Sharing, challenging, learning to work in teams is one of the most effective
ways to spur growth and company development.
Seek Continuous Input From Customers
Make customers part of your continuous learning experience. By listening
to them, you will empower yourself and your team to get out in front of
problems, anticipate situations, approach them as opportunities and develop
new approaches and solutions.
Make Collaboration Happen
The trend in new companies is for executives and decision makers not to
be stuck in ivory towers, or distant corner offices, behind playing field
size mahogany desks, but on the floor with the workers, in the thick of
the action. An executive, after all, is supposed to have the best overview,
detailed knowledge and experience. She should be in the center of the
hub-bub, where workers can turn to her for advice and support.
Corner locations today are often used as places where employees can meet
Identifying and rewarding heroes helps you accomplish several of your
- You retain
the "best and brightest" by rewarding them.
- You reinforce
desired behaviors, by shining the spotlight on those whom you wish to
be role models for other workers.
- You begin
the process of nurturing and developing next generation leaders
are the processes which will allow your company to seize and maintain
a leadership advantage in any industry.