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Eight No Cost Ways to Market Your Business
Are you trying to promote your business with a tiny marketing budget? Opportunities are plentiful for low or no cost marketing. Here are a few that won't cost you a cent.
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How To Effectively Use Offline Advertising To Build Your Online Business
First of all let me say that having spent the past 20 years working closely with small businesses I know exactly what works when it comes to offline advertising.
What I have found today is that online businesses have a built in advantage when...
Should You Mistake-Proof Your Business?
Should you mistake-proof your business? Now, what kind of a question is that? Think about it. How much efficiency and productivity does your business lose every time a mistake is made? How sure your customers affected when a mistake has occurred...
The Almighty Business Plan
The Almighty Business Plan From the ebook, Micro Loans: Finance Your Dreams By Darrin F. Coe, MA According to Richard Greene, in his book, From One Entrepreneur to Another.How to Start, Manage, Grow and Exit Your Own Small Business, “The business...
The Top 6 Ways to get Home Business Financing
Once you have identified the ‘big ticket’ business idea that is going to work for you, it starts raining fire to get appropriate financing for your project. The keystone to building a successful business is your ability to raise hard cold cash. You...
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Keep Business Reports Brief
Keep Business Reports Brief
By Arthur Cooper
(c) Copyright 2004
The point of a business report is to communicate information, or an opinion, and sometimes to persuade or convince. To do this effectively the two keywords are brevity and clarity.
When you read some reports you wonder what they are trying to achieve. They are too long, too verbose, and too vague. When you get to the end you wonder what was the point of it.
Don?t say in a hundred words what you can say in ten. It does not impress in a business environment. You are not trying to win literary prizes. You are trying to transfer information from one person to another. Don?t use flowery phrases when you can spell it out with short and simple words.
Don?t use jargon when it is not universally understood. Don?t use acronyms without an explanation. Explain all specialist terms and abbreviations. Use footnotes or an appendix if this helps to prevent breaking up the flow.
Don?t assume pre-existing knowledge in the reader unless you are certain of it. Don?t assume that he hold the same initial opinions as
you if your report builds upon them. If everything you say flows logically from an initial assumption, you need to establish the truth of that first.
Split up your document into easily read paragraphs. Get to the point early. Then back up what you have said with details if required ? not the other way round. Some people will read the first paragraph (or the ?executive summary?) and go no further, unless you have captured their interest immediately.
So remember these simple rules:
Make sure you are clear about your report?s purpose
Keep it brief
Keep it simple
Keep it clear
Don?t assume
And remember these obstacles to clarity:
Long winded, flowery, language
Obscure vocabulary
Unexplained acronyms and abbreviations
Unexplained specialist terms
Densely packed text
Unsupported assumptions
About the Author
Arthur Cooper is a business consultant, writer and publisher.
For more of his original articles go to:
http://www.arthurcooper.com/
For business articles ebooks and courses, go to:
http://www.barrel-publishing.com/
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