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Brand Moi™, Make your Mark with a Personal Brand
Directed toward professionals and business leaders who want to excel with a personal brando want
Brand Moi™—Make your Mark and Succeed. By Karen Post
Personal Branding for Professional Speakers. For any professional speaker, a strong...
Hire the Right Marketing Company
How to hire the right marketing company for your business
Hiring a good marketing firm is critical to the success of any business. Here are some things to look for.
First, it’s important to understand the distinction between a company...
How To Start a New Business
While it is tempting to just leap into a new business because of it’s exciting possibilities, a few key planning points will vastly increase your chances of success. These steps aren’t difficult, but they’re easy to skip. Many businesses ultimately...
Million Dollar Idea Maker.
An article by Gary Durkin © Copyright 2005 - All Rights Reserved worldwide. We’ve all seen some absolutely fantastic products, services or systems which are incredibly hot profitable money-spinners, and many of us have often wished we had thought...
Real Estate Post Card Marketing; Million Dollar Mailings
Real Estate Post Card Marketing is an underutilized real estate
marketing strategy known by many, but used by few. The test? How
many agents do you know market real estate with postcards. Not
many - that's what I thought!
Yet, those that do...
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the 4C's of Branding
The 4 C?s of Personal Branding
By Michelle L. Casto, M.Ed.
Branding could be defined as a guiding philosophy for building business. The benefits of building a strong brand are tremendous. With a strong name brand, you have instant name recognition, can charge higher fees, get to choose who you work with, and can handle economic changes and challenges with greater ease. In addition, a strong brand demonstrates the four C?s of branding: Clarity, Competence, Communication, and Constancy.
Does your brand pass the ?Four C Test??
C1: Clarity
Strong brands are clear about who they are and what they do. They have named and claimed their domain, often in the form of a mission statement that is shared with employees, customers, and the community. For Microsoft Corporation, Bill Gates envisioned a computer on every desk in the world.
My mission statement is clear and concise.
1____(no) 5_____ (maybe) 10_____ (yes)
C2: Competence
Strong brands have suitable skills, qualifications, and experience related to their field. They prove their worth by under promising and over-delivering. These are the people and companies you call when you need the job done right the first time. Fed Ex is known for getting your package there ?no matter what.?
I have full confidence in my ability and products/or services.
1____(no) 5_____ (maybe) 10_____ (yes)
C3: Communication
Strong brands have a variety of ways to get their message delivered to their intended audience. Nowadays, companies have to use traditional and non-traditional ways of communicating with their customers. With my own coaching business, I give in-person seminars, write books, workbooks, articles, an ezine, advertise in magazines, radio/television stations, maintain two websites, and use other internet services and sites to communicate locally and globally.
My communication system if far-reaching and varied.
1____(no) 5_____ (maybe) 10_____
(yes)
C4: Constancy
Strong brands are highly visible to their target audience. They are constantly there for their customers, prospects, and networking contacts. The Oprah empire is a great example. She is everywhere! From her weekly tv show, to O magazine, numerous media appearances, and volunteer activities--- Oprah is constantly in the public eye.
My visibility is high and consistent.
1____(no ) 5_____ (maybe) 10_____ (yes)
In an issue of Fast Company magazine, it said, ?We are CEO?s of our own company, Me, Inc. To be in business today, your most important job is to build a market for the brand called You. The good news is that everyone has a change to stand out. Everyone has a chance to be a brand worthy of remark.? When building and branding your business, you need to keep the four C?s in mind, because no brand can become the best brand without passing the ?Four C Test.?
How does your brand rate?
0-15: You need to work on your branding strategy
15-30: You have made some headway with your brand strategy
30-40: You have a solid name brand strategy
About the author:
Michelle L. Casto is a whole life coach, speaker, and author of Get Smart! About Modern Romantic Relationships, Get Smart! About Modern Career Development, and Get Smart! About Modern Stress Management. Her coaching practice is Brightlight Coaching, she helps people come up with bright ideas for their life and empowers them to freely shine their bright light to the world.
Coaching is an empowering and enlightening experience. Michelle can work with you to build and brand your business. Contact her for a free 30 minute coaching session: (361) 949-0337
or visit
www.getsmartseries.comand www.brightlightcoach.com
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