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Ethical finance: who benefits from our spending?
On one hand consumers are being universally criticised for running up significant amounts of debt on credit cards, yet conversely many companies are capitalising on the growing credit card debt, from charities and political organisations to football...
Get Branded--Part I
Get Branded—Part I
By Michelle L. Casto, Life Coach, Speaker, and Author
La Fontaine once said, “By the work, one knows the workman.” He must have known long ago about the importance of branding. In today’s competitive marketplace,...
How to Get More People at Your Site
HOW TO GET CUSTOMERS TO YOUR WEB SITE BY JOE TREVISON MBA CPA
There is a commercial on Television that makes a lot of sense.
90 % of businesses do not have a marketing plan. Another 7% are
not focused. Only 3% have marketing plans and are...
Marketing the Government for Profit
Steps and tips on marketing your business to the government. Fact: Federal, state and local governments buy over $450 billion combined in goods and services each year. Part of that can be yours if you know how to get it. Fact: Federal...
The Branded Customer Experience – “We never say no
Colin Shaw urges you to ensure that your branding and marketing activities are aligned with your Customer experience.
I work with a client in the North of England. Whenever I visit them I always stay at the same hotel. At this hotel...
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How to become an expert in your niche business.
What is a niche business? A niche business is one that caters to the common needs and interests of a focused group of people. For instance, people who play golf forms a niche market and people who are golf instructors form an even tighter and smaller niche.
The advantage of going niche is that you can become a specialist in that chosen market. Instead of knowing a bit of everything, you concentrate your efforts on the one area.
Becoming an expert in your niche does not happen overnight. It takes time, skills, dedication and money to build up your knowledge.
Here are 7 great ways to become an expert in your niche business:
1.First and foremost, you must have a strong interest when selecting your niche. If you are going to spend a lot of time researching on this area, a strong interest will help sustain your efforts and keep you going.
2.Read aplenty and stay current! Surf the internet for industry news and related fields to your niche. Go to the bookstores and the library. Subscribe to newsletters or ezines of your competitors.
3.Attend workshops and learn from the super experts. Learn also in related topics so that you can expand on your knowledge base.
4.Test out tools, resources, software or just about anything that can be used for your particular
niche. For instance, if you are a florist selling exotic flowers, knowing what is the best way to take care of the delicate blooms will help make you an expert!
5.Hang out in forums where your target market is likely to be. This is an excellent way to get to know what are the common problems and obstacles faced by your prospects. Make sure that you find out the answers or solutions to these problems so that you can post your comment and findings. Some forums even allow you to insert a link back to your website.
6.Use branding for higher perceived value: Buy and register your name as the domain name. A good example is http://www.EvelynLim.com . Brandnames are built gradually overtime. So set aside time each week devoted to promoting your brandname. This could be giving free advice, lectures and giving press releases.
7.Have an opinion. People like to look up to experts who articulate their views. You are likely to be a winner if you can also justify your opinion with facts.
About the Author
Evelyn Lim is the publisher of the very popular online newsletter "Mapping You to Success". Her newsletter aims to equip readers with skills on how to acquire multiple sources of online income. To subscribe, please visit http://www.e-BizMap.com or her blog at http://www.EvelynLim.com
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