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Advertising and PR
Copyright 2005 The Powerful Promoter How Does Advertising and PR Add up to Success Advertising and Public Relations (PR) are both integral to the success of any business. Without advertising and PR, few people will be able to locate your...
Company Logo Watches – The 30 Times a Day Reminder of Your Business
Watches bearing your company logo are a different prospect to other corporate branded items. Their higher perceived value makes them premium items, although in reality branded watches can be purchased for less than $5 a piece, making them remarkable...
Increase Your Page Rank Through SEO
Search Engine Optimization (SEO) must be considered a process and over time you can build your ranking and traffic.
Remember, “Rome wasn’t built in a day.”
This article provides 10 SEO tips that will build your search engine rank.
1....
Pharmaceutical Branding
Branding is such an important aspect of business that even apparently boring products such as pharmaceutical products, drugs and medicines become interesting and exciting.
Pharmaceutical industry branding is immature compared with the consumer...
So you're thinking of having your own website?
If you’re daydreaming about having your own website and you’re reasonably new to the world of computers and the internet, there are a few basic things you really should consider first. I’ve listed 10 baby steps to take first that could possibly...
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Ethical finance: who benefits from our spending?
On one hand consumers are being universally criticised for running up significant amounts of debt on credit cards, yet conversely many companies are capitalising on the growing credit card debt, from charities and political organisations to football clubs, the Association of Surgeons and somewhat ironically ActionAid, an international development agency whose aim is to fight poverty worldwide.
Financial comparison site moneynet.co.uk provided 226 credit cards in a general credit card search, from which the consumer could choose a product to suit their lifestyle, as well as their wallet. Credit cards with charity branding involve many major organisations including Amnesty International, Christian Aid, WaterAid, RSPB, Save The Children, the Ramblers Association, Oxfam, Greenpeace, the Vegetarian Society, RSPCA, ActionAid, Children In Crisis, Help The Aged, Tearfund and the Terence Higgins Trust.
Perhaps it is fair to say that if people are going to spend on plastic, they should be helping charitable organisations on the way and should they feel
inclined to contribute to a political institution, donating a small % of each transaction is a convenient method. If most consumers were ethical spenders, then associations between transactions and third party beneficiaries would inherit this quality, but as debt spirals out of control, is it responsible or ethical that someone should benefit at the cost of someone else?
Although it is standard for most card providers to offer an introductory free period, the consumer may be hit by a more substantial annual percentage rate (APR) later on the year, with some providers, such as ASDA charging a massive APR of 28.8%. Even ActionAid charges an APR of 17.9%, rescuing the developing world at the expense of the developed.
For further information about credit cards and details on specific providers:
http://www.moneynet.co.uk/
http://www.eiris.org/
http://www.creditaction.org.uk/
http://www.moneybasics.co.uk/mb/site/Home.html
About the Author
Rachel writes for the personal finance blog cashzilla:
http://www.cashzilla.co.uk/
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