|
|
|
Communicate your Brand
Tactical communication for your brand
A Great Brand Means Nothing if No One Knows about It By Karen Post
All right, you’ve spent time, money and resources on developing your brand. You clearly know who you are, you’ve decided on your brand...
Do You Know Where Your Brand Promise Is?
When I address business audiences, I often ask people to share
their companies' brand promises. To my amazement, many don't
have articulated promises at all. And those that do are often
given to promises so fuzzy as to seem indistinguishable...
Million Dollar Idea Maker.
An article by Gary Durkin © Copyright 2005 - All Rights Reserved worldwide. We’ve all seen some absolutely fantastic products, services or systems which are incredibly hot profitable money-spinners, and many of us have often wished we had thought...
The Incredible Image -- 8 Steps to Put Your Business' Best Foot Forward
Look into the mirror? Do you see your image--the You that others
see?
Image counts Big-Time in today's super - competitive and
demanding world. But the secret to developing a strong brand
identity is to crystallize--in your target market's...
To Website or Not to Website?
Whether you should consider marketing online with a website
To Website or Not to Website? Ask yourself, “What is the one critical thing we’ve done over the years to bring in the most new business?” Most of you will answer the exact same...
|
|
| |
|
|
|
|
|
|
Advertising and PR
Copyright 2005 The Powerful Promoter
How Does Advertising and PR Add up to Success
Advertising and Public Relations (PR) are both integral to the success of any business. Without advertising and PR, few people will be able to locate your business or understand why they might need your services or products. Advertising budgets need to be used effectively to reach the potential clients, and your public relations efforts must ensure those potential clients become repeat customers.
What Is The Difference Between Advertising and PR?
Advertising and PR are two different functions, however, many business do not know the difference. Since spending your advertising budget and your PR budget effectively is crucial, how can you expect to accomplish this important goal unless you understand the difference?
When thinking of advertising, billboards, glossy spreads, quarter-page newspaper advertisements and other forms of highly visible promotional material comes to mind. This is clearly advertising. Branding or creating a well-recognized presence for your company is a clear example of effective advertising. Business cards with pizzazz are a form of advertising.
What, then, is PR? Public relations are those things that must be accomplished to let the world know who you are and what your company offers. Press releases, news conferences, professional networking and exhibitions or trade shows are examples of PR work. PR is not as flashy as advertising but it is every bit as important.
Effective Advertising and PR
In today's competitive marketplace, it is crucial to spend every bit of your advertising and PR budget strategically. Public relations can provide a mix that uses advertising but also enhances the efforts of your advertising dollar.
It has long
been a "supposed fact" in business that word of mouth is the best advertising. This is not necessarily true. It is an unfortunate fact that a customer who has an exceptional experience dealing with your business will tell one or two people about their experience. A customer who has a bad experience will tell at least a dozen people and your business gets negative advertising.
Word of mouth is, however, one of the most effective PR tools available. Offering school tours, sponsoring science fairs or children's' sports teams, volunteering for public speaking opportunities, attending trade shows or presenting at conferences are rather inexpensive ways to build a wealth of good will and put your name out front.
Have you noticed that television commercials for a product often run a 15 to 30 second advertisement of a really great advertisement and within a few weeks shorten the advertisement to the most important 5 to 10 seconds? The reason is that the initial advertising is meant to brand the product or service and associate the advertisement and the product or service in your mind. It works very well ? provided you have really memorable advertisements.
About the author:
Matt Bacak became "##1 Best Selling Author" in just a few short hours. Recent Entrepreneur Magazine?s e-Biz radio show host is turning Authors, Speakers, and Experts into Overnight Success Stories. Discover The Secrets To Unleash The Powerful Promoter In You! Sign up for Matt Bacak's Promoting Tips Ezine ($100 value) just visit his website at http://www.powerfulpromoter.comor http://promotingtips.com
|
|
|
|
|
|
