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Affiliate Business : Ten Things for Your Success
While it can be quite easy to start an online business, not all people make a success. How then successful business man/woman could make it? Every successful business has its own story, however, there are some common factors that make a business...

Five Ways To Maximize Affiliate Profits with Articles
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Google Does RSS or How You Can Benefit From Google's New Sitemaps
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How Article Marketing Will Make You a Fortune
Article marketing—the simple act of writing one 400 word article and submitting it to various sites—is the surprise online marketing medium of the past year. For a couple years, new marketers have been advised to promote their businesses by writing...

How To Make A Huge Profit From The Stale Content Lying Around At Your Site or Blog
Did you know that you can make hefty profits from that valuable content you paid a web content provider or online writer to get done some time back? It's absolutely true. In fact there are 5 different ways that you can cash in on your current...

 
Google
SEO - keywords - meta tags

We have dealt with the categories of visible and sometimes visible text. That only leaves text that is not visible to the user. The two categories of entries here are meta tags and html comments.

Meta tags are largely historical in context. They have been so overdone by people practicing SEO on sites, that they are not given that heavy an emphasis by search engines. That being said, they still have a purpose and can add value. IF they support the visible and sometimes visible text, then there is every reason to believe that they add value. However, if there are keywords or description that don't support your visible or semi visible text, then there is every reason to believe they are ignored at best, or used to penalize


your ranking at worst.

Html comments are a bit of an unknown. I have no positive evidence that they affect ranking one way or another. To that end - play it safe and add some that contain your search keywords but don't go overboard. If they are supported by visible or sometimes visible text, I don't see that it will do any harm. If anyone knows anything to the contrary - I would really like to hear from them.....

About the Author

Lee is one of the principals at Spinnaker Systems which provides Web related services to the small business owner. Lee can be contacted at lee@spinnakersystems.com and is a regular contributor to the Spinnaker Blog