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A Free articles marketing campaign is an investment that requires patience
One of the greatest causes for failure in any marketing campaign, is the lack of patience so many entrepreneurs display. In a way it is not really surprising that most of us are not patient. The net is full of instant-fix solutions being advertised...
Five Ways To Maximize Affiliate Profits from Articles
What does it take to become a "BIG EARNER" with your affiliate marketing commissions? How can you start to make larger affiliate commission checks? The answer has set the Internet on fire. Writing articles for your affiliate niche site and posting...
How to Boost Traffic to Your Blog:Keyword Research
While search engine optimization is common to web masters, few bloggers are applying this technique. To help bloggers apply search engine optimization to their blog, this article which is part 1 of 4 parts series,explains how to perform keyword...
How to Build a Niche Site With a Blog
Building niche sites is all the rage these days.
The basic strategy is very simple. Find a niche market that isn't oversaturated. Develop a list of related keywords people are searching on. Then write an article optimized for each one of your...
Why It Took Me So Long To Blog
When I saw my first blog, I wasn't impressed. The first blogs I ever read were embarrassing tales of teenage angst better left private, political diatribes from both the rabid right and the rabid left, and jargon-filled tech rags that made my eyes...
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Keywords and SEO. The facts.
Search Engine Optimization (SEO) is essential for the success of almost every website. The majority of traffic to websites is brought in by search engines. Keywords are an important part of SEO. Unfortunately, many website owners overdo it. Keywords are one of the most important tools in ranking high on search engines. Abuse them and you will suffer the consequences.
Many novices read about places to add keywords, such as ALT tags, anchors and other areas. While these are meant to be used if you want to help boost your keywords, they should be relevant to the image or the place where you are linking. Many people try to stuff keywords into every possible place. There is no benefit whatsoever in doing this.
As a general rule, I would say you can optimize one page with 3 keywords or phrases. I would recommend starting with one or two. Depending on who you talk to, your percentage of keywords in your text should be between three and five percent of the total content on the site. I have seen site tops with percentages as high as ten. There are some free online tools that can tell you the percentage of each word on your site. This one is http://www.googlerankings.com/ultimate_seo_tool.php
This tool will also show under which of those words your site comes up on.
One huge mistake I see all the time is repeated keywords in the keyword tag. Here is an example: shoes, brown shoes, blue shoes, and red shoes. There are two things
wrong here, Do you know what it is? First, of all, the use of the word ?and? is not needed. This is called a stop word. Search engines ignore these type of words. Some common stop words are and, the, because, this, that and there. The second thing wrong with the keywords is the word ?shoes?. It is repeated four times. You do not need to repeat shoes. The corrected keywords should read; shoes, brown, blue, red. The search engine will know you are offering shoes and will match the color with the word shoe. Repeating ?shoes? will just penalize your site.
One final tip on using keywords. Make sure you use your top keywords in the TITLE of your site as well as in the description tag. Do not load the title with keywords. These are the first places the engines will scan. Your description tag is usual what is displayed on search engines when relevant keywords are typed in. So, be sure they are there. Do not just type in key word phrases. No one will know what your site is about. What is the point of coming up in rank if no one understand the description.
About the Author
For more information on SEO visit http://mr-seo.blogspot.com
Or, http://mrseonewz.blogspot.com/ for the latest on SEO news. For a free web site evaluation visit http://www.mr-seo.com
Joe is also a merger-partner of Web Presence, a full-service web design firm exclusively serving small businesses nationwide. Visit his web site at: http://www.jnb-design.com
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