|
|
|
Creating Your Own Product: Compiling Your Product
Copyright 2005 Ronald Gibson
Now that you have your information all typed up, it's time to 'package' it. There are a few key things involved with this step, so I will go through each one separately below to make it as easy as possible to...
New site and Sandbox: How to get rid of it.
You have put lot of sweat in making your site. Now you want it to engender revenues and only source of traffic is search engines. You have completed your seo optimization well but there is no precursor of any traffic. Yes Google places new sites in...
Out of Exile: How to get un-banned from Google.
I am banned from Google...Help! What did you do to get banned? Can you get un-banned? Yes! But first you need to know what you did to get banned. Google will not tell you. A sure sign you have been banned is that your web site is missing a page...
Web advertising e-marketing Places!
Overview: What is web advertising? Internet Advertising is popularly known as web advertising. Internet webadvertising giving Opportunity to the advertiser to target geographic country wise, subject wise, targeted Customers only from more than...
Your Top Search Rankings at Yahoo & MSN Search are Worthless
http://RealitySEO.com It seems I now do this rant every single year when traffic statistics are discussed in web industry news. Last week I posted to my Reality SEO blog that referred traffic numbers are the only statistic that webmasters...
|
|
| |
|
|
|
|
|
|
Capturing Leads on Free Traffic Exchanges
Copyright 2005 Cobrasurf.com
There are 3 basic components to capturing leads on free traffic exchanges that need to be understood. Lead capture pages, Autoresponder follow up systems, and Ad tracking URLs.
The lead capture page can be hosted anywhere but it needs to have at least one thing on it to be effective... a way to capture a person's email address.
Why waste your traffic exchange credits sending user's to your sales page where they only have 15 seconds to decide whether they are interested in your product or service? It is too easy just to let your website rotate to the next causing you to lose a potential prospect.
If you set up an incentive-laden lead capture web page (by incentive I mean a contest or freebie for providing their email address) that has a short tag line about your product or service combined with a 2 line form consisting of name and email address you have a simple yet incredibly powerful marketing tool.
In fact what would stop you from advertising 5 or 10 different lead capture pages on several traffic exchanges for each product or service you are promoting?
Ok, so you have a person's email address and name.
What now?
Let me explain the purspose of an Autoresponder before I do that. An Autoresponder is a script that sends out timed follow up messages to anyone in your Autoresponder email list. If you connect the form on your lead capture page to your Autoresponder you have a virtually unlimited opportunity to advertise to your now "opt in" subscriber.
Your only real job
becomes promoting your lead capture pages. The Autoresponder system once set up requires little or no maintenance on your part.
Now when a person sees your incentive laden lead capture page on a Free Traffic Exchange they can quickly scan your opportunity and provide a minimum of information (nobody likes filling in forms, especially when they only have 15 seconds to decide on your offer).
Freebies work well, free downloads, contests, giveaways. People like free stuff and this gives you a nice way to build up credibility with your customer.
To take this a step further you can track your campaigns by replacing the URL for your product with an Ad tracking URL.
This will tell you every time someone clicks on a link within your email message or lead capture page allowing you to weed out ineffective ad copy.
Make sure you set up a different ad tracking URL for each lead capture page or email message and you can truly see how well each of your campaigns are performing in real time.
So get busy creating your lead capture pages, connect them to your Autoresponder follow up system, and start promoting and tracking your campaigns. You should see improvements in your sales and recruiting efforts immediately.
Michael Lawrence is the webmaster for http://www.cobrasurf.com providing Free Web Traffic and Free Website Promotion.
He also publishes a Blog which can be found at http://cobrasurf.blogspot.com containing articles on website promotion and internet marketing.
|
|
|
|
|
|
