Actually, Social Networking has evolved from being the hottest thing on the Net to being an integral part of marketing strategy and conveying "brand" for professional and businesses alike. If you are serious about creating a presence on the Net.....which is to say in the world of business and careers.... then you need to get serious about creating your brand and broadcasting it on a social network.

Facebook Now Growing by Over 700,000 Users a Day, and New Engagement Stats

How to Use Social Media For Business or Personal Branding

Use Social Media - Facebook, Twitter - To Market Your Career Or Business

Twitter

Long ago, I used to wonder what was up with Twitter. I read in glossy magazines about vapid celebrities using Twitter to announce their comings and goings at glamorous water holes. Or the more mundane announcing they'd had a ham sandwich for lunch or gone shopping or their cat rolled over. Who, basically, cared. But, once I got into Twitter I found it addictive for several reasons. #1: Thought leaders in the Internet space were constantly telling me what they were thinking and what was the newest and the coolest. And #2. I didn't need a ton of bricks to fall on my head to see what an incredibly powerful marketing tool Twitter could be. For more, see 6 Ways Twitter can work for you.

AdvancingWomen Blog

AW Social Media, WebBiz Blog - the mother load of advice about social media and how to pull it all together and put it out there .