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Are You An Internet Marketing Failure?
It is not at all uncommon for people to dive into internet marketing with an abundance of expectation, and end up with very little in the way of results. The very nature of ecommerce allows people who have no money, inadequate knowledge, and very...
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing & The Psychology Of Selling – The Final Part
Additional Lessons from Popcorn Marketing
I'm assuming that the movie theatres have tested their price point and figured out what the highest price is that they can charge and get away with - the highest price the market will be willing to pay....
The 8 Biggest Newsletter Marketing Mistakes
Newsletter publishing has always made a lot of sense. It makes sense for firms to target their advertising dollars to clients and prospects that have expressed interest in their products and services. However, for many, newsletter marketing has...
The Rich Jerk Review: New Agressive and Effective Marketing Methods for All
The Rich Jerk About the Author
Jean-Philippe Schoeffel is a strategy and marketing consultant for 10 years. He worked for offline and online companies, from major european to small business. He has also developped review sites, just like this...
The Trust Issue in Marketing
The Trust Issue in Marketing by Darrin F. Coe, MA copyright 2004 One of the prime motivating factors in the purchase decision making process is “trust”. A consumer will at some point for however long or short of a time, ask the question, “Can I...
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What Marketing-Minded Financial Planners Say to Get Free Publicity
You can have dozens of marvelous ideas to get free publicity, but nothing will happen unless you pick up the phone and call a reporter.
Here's where the publicity game gets interesting for marketing-minded financial planners. You?ve been tracking reporters ? you know who covers your topics. You?ve been tracking Topic A?s and trends affecting your market. You?re ready!
When you call a reporter, you?re going to say something like:
"Hi, Bob. I?m Stephanie Smart, and I am a financial planning consultant in town. I see you cover mutual funds, and I thought you might be interested in this.
Did you know that about two-thirds of my clients lately have been asking me for help with picking the right index fund? It?s a fascinating switch from what I?ve been seeing in the past."
And it has
broad implications for our community, given the number of young professionals in the area, just beginning to think about retirement planning."
Or? ?Bob, I saw your story last week on retirement planning by young professionals. Did you know that these folks are already leaning more towards index funds than traditional mutual funds? Would you like to know more??
Trust me, every mutual fund reporter worth his or her weight in stock certificates is going to listen very closely to you.
About the Author
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.
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