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10 Activities For Better Marketing
Ten Activities for Better Mortgage Marketing/By Jay Conners 1. Business Cards It is very important to market yourself via business cards. You should be making a conscious effort to hand out ten per day at the very least. Have them on you at all...
Have You Tried Cause Marketing?
To help promote your local business or practice, consider tearing a page out of the corporate marketing playbook. For years big companies have partnered with nonprofits to co-promote their brands. And it has worked well because they keep doing it. ...
Strategize Your Marketing!
Anyone in the business of Internet marketing has probably seen the phrase "marketing plan" over and over again. Unfortunately, a lot of people seem to think that having a marketing plan is just another way of saying, "Where will I advertise today?" ...
The Sirens Call for Search Engine Marketing
"I want to be at the top on Google!" Ah...the business owner's
mantra that echoes throughout the halls of offices around the
world.
It's difficult to dispute the rational behind the rant since
Google continues to outpace its rivals in...
The Take No Prisoners Marketing Strategy
There are more web sites on the WWW than there are people on the earth. And at one level or another, you are in competition with everyone of those billions of sites for your share of site traffic. To maximize your marketing efforts you need a...
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Understanding Marketing Tax Deductions
Marketing is a necessary expense in running practically any business and the IRS acknowledges as much. You may run advertisements on or in the Internet, radio, television, magazines, newspapers and other media to sell your products or services. You should be deducting all of the associated costs on your tax returns.
Ordinary Marketing Expenses
Marketing costs must be "ordinary and necessary" business expenses in order to be deductible. Put in layman's terms, you marketing must be reasonably related to the promotion of your business and the expense amount must be a reasonable amount.
Deductible Marketing Expenses
Common deductible marketing expenses include the costs associated with the following items:
A. Yellow Page Advertisements,
B. Business Cards,
C. Advertisements in print media such as newspapers,
D. Telemarketing,
E. Business Cards,
F. Web site costs including creation and maintenance,
G. Costs for Advertisements on the Internet,
H. Billboards, and
I. Graphic
design costs.
Goodwill Marketing For Your Business
Marketing that is intended to portray your business positively can be deducted. Such marketing creates a long-term potential for business and, thus, falls within the ordinary and normal requirements of the tax code. Examples of such marketing include:
A. Sponsoring local youth sports teams,
B. Distributing samples of your business product, and
C. Costs associated with prizes offered by your business in a contest.
As long as your marketing expenses can be reasonably related to the promotion of your business, you should be deducting said expenses from your gross revenues. If you failed to claim any such expenses on your tax returns, your probably overpaid your taxes.
About the Author
Richard Chapo is with Business Tax Recovery - Obtaining tax refunds for small businesses for overpaid taxes. Go to our article section to discover tax strategies and deductions.
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