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Developing a Marketing Plan
We hear it said that in order to be in business, you must have a Business Plan, and this is true. Without one, you are like a person in a dark room trying to find something. Eventually, you may stumble across it, but how much time did you waste in...
Developing a Marketing Strategy That Will Earn You $3000+ From Associate Programs!
Associate Program (APs)) are the hottest moneymaking opportunity available today. Easy to join, you can be up and running within an hour. Despite the ease of joining, however, most AP members never make any profit. In one program from which I earn...
Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free Publicity
One big mistake that many marketing-minded financial planners make when contacting the media is to drop what's called an "information dump." Sending a reporter statistics on the growth of your business (no matter how impressive) or on the success...
The Most Important Marketing Tool
As an online marketer, there are many tools available to help you succeed.Some are free , while some will cost you money.Essential tools include a computer , an internet connection and the various softwares.Everywhere you turn nowadays, 'gurus'...
The Secret To Marketing Your FSBO Home For Sale
You’re ready to put your home or land (house, townhouse, condo, apartment, farm, ranch, finished lot, raw land, etc.) on the market as a FSBO (for sale by owner). You’ve priced your property appropriately and gotten it ready to show. How are you...
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The Fine Art of Relationship Marketing
?Quality and service are important, if you want to make a sale. If you want to keep a customer for life, keep your promises.? ? Heidi Richards
The buzzword these days is ?relationship? marketing. Just what is it? And why is it important? Relationship marketing is so much more than ?networking. It?s gathering support of your friends, peers, and business contacts. It?s developing strong, lasting, unique relationships with your most valuable asset, your customer. It?s what keeps people ?coming back for more.? It?s an excellent way to shorten the traditional routes of building trust, create opportunities, increase valuable contacts, to achieve success and excel in business.
Every opportunity you have to meet new people is an opportunity to grow your business! If you are willing to invest your time, networking is a process, and the payoffs are almost immeasurable. It?s not realistic to expect instant success. It takes time. You can plan your networking opportunities to shorten the time it takes to build those relationships.
What do you want and need to accomplish? Do you want to develop lifelong individual customers, land large accounts, or make an impact in your community? You will accomplish all three by getting involved in your local civic organizations, Chambers of Commerce, Business Associations, Non-Profit organizations, etc. One of the best ways to get to know people ?up close and personal? is to volunteer to serve on a committee; give your time and talent to a cause. People want to do business with people who have similar interests and values.
Whom do you need to meet to accomplish your goals? And where do you meet them? Angel Cicerone, Associate Editor of the South Florida
Business Journal says, ?If you?re going fishing, go where the fish are.? Focus your efforts by being in the right place at the right time. It?s not just who you meet, but how and where you meet them. Meeting people in the ?right places? adds credibility to that meeting. That?s not to say that striking up a conversation in the supermarket has no value. It does. It?s just that if you want to develop first class contacts, you must fly first class.
If you are flying first class, those sitting in the same section will view you as a peer. Of course, there?s no guarantee you?ll make those great contacts. However, if you don?t fly first class, you?ll never know. It may be worth the investment. The same people flying first class can also be found at those events, fundraisers and conferences in which you participate. Go where the people you wish to network with will be!
Are you willing to invest the time it takes to achieve your goals? How much time is enough? Begin with the end in mind. The key to relationship marketing?s success is to know what it is you want to accomplish. To start networking, you have to set your foot in the door.
? 2005 - Heidi RichardsExcerpted from The PMS Principles - Powerful Marketing Strategies to Grow Your Business by Heidi Richards
About the Author
Heidi Richards is the author of The PMS Principles, Powerful Marketing Strategies to Grow Your Business and 7 other books. She is also the Founder & CEO of the Women?s ECommerce Association, International www.WECAI.org (pronounced wee-kī) ? an Internet organization that ?Helps Women Do Business on the WEB.? Basic Membership is FREE. Ms. Richards can be reached at Heidi@speakingwithspirit.com or heidi@wecai.org.
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