|
|
|
Are You Using a Chess or Checkers Small Business Marketing Strategy?
Until the day I learned to play chess I loved playing checkers. Both games require a strategy that maximizes a player’s ability to capture her opponents pieces without first losing her own. Checkers was fun. But the complexities of chess lead to...
Guide to a Profitable Marketing Mix
You may have heard the term Marketing Mix used in connection with marketing planning. Marketing Mix means the combination of promotions, products, places (distribution channels), and prices you chose for your business. Including both short term...
RSS - A New Face of Online Marketing
Today we see the Internet as a global catalog of information, and the Internet thrives on information. But information, which is fresh and new, is more valuable than out dated content. And that's the reason why most of the Webmasters try to keep...
The Yin & Yang of Internet Marketing
Westerners believe opposites flow in a natural cycle always replacing the other. They tend to look at things as black or white, right or wrong, up or down, giving a separation and unrelated-ness in their perspective.
Chinese view opposites...
Top 10 Marketing Tips!
Information is King of the World Wide Web. And for good reason - We Need It! I am referring to Internet Marketing Information of course. There is not a single day that passes that I haven't learned at least one new marketing tip, Internet trick or...
|
|
| |
|
|
|
|
|
|
3 Simple Marketing Strategies
3 SIMPLE MARKETING STRATEGIES
Copyright 2002 Bob Leduc
These 3 simple marketing strategies work for any business.
You can implement them quickly and produce immediate
results. They won't cost you much money. And the sales
growth they generate continues as long as you continue
using them.
1. CREATE A SPECIAL COMBINATION OFFER
Combine several of your products or services into a Special
Combination Package with a price lower than the total cost
of buying each item separately. Promote it as a Special
Offer for a limited time. When you pass the expiration
date, replace it with another Special Combination Offer
using a different selection of products or services.
Special Combination Offers increase your total sales by
motivating hesitant customers to buy now so they can get
your "good deal". Special Combination Offers also increase
the size of your average sale. And bigger average sales
generate more total profit for you.
TIP: After you develop 3 or 4 different combinations you
can continuously recycle through the same series of offers.
This enables you to continue promoting Special Combination
Offers without taking the time to create new ones.
2. SINGLE OUT A SMALL CUSTOMER SEGMENT
Look for a narrowly defined niche within your targeted
market. Identify a specific group of potential customers
with a strong need (or desire) for the benefits provided by
your product or service.
Create a special version of your advertising catering to
the specific concerns and needs of prospects in this new
market. Customize your sales message so each prospect
perceives your product or service as the perfect solution
to their unique needs.
For example, one person selling a lead service to small
businesses noticed that many of her clients were network
marketers or real estate agents. She created a customized
web site for each of these 2 niche markets. The sites
looked similar. But the content was different. A visitor to
either site could assume the lead service applied
exclusively to their industry.
BONUS: A highly defined, small niche market also insulates
you from competition. Other small businesses are likely to
overlook it. And large businesses completely ignore small
market segments.
3. ESTABLISH A SUBTLE REFERRAL PROGRAM
Referrals from customers are
easier to sell than cold
prospects. And they don't cost you anything. It's too bad
you get so few of them.
You can generate a continuous flow of referrals with a
simple but subtle Customer Survey. Send it to your
customers by postal mail, email, fax or post it on your web
site. The survey I use asks only 3 questions:
1. What did you like best about our (product or service)?
2. What can we do to improve the value of our (product or
service) for you?
3. Who else do you know that wants to (state the benefit
provided by your product or service)?
The first 2 questions focus attention on the benefits you
provide. Your customers are more likely to volunteer
referrals at the 3rd question when they are already
thinking about the value of those benefits.
BONUS: You also gain something from the answers you get to
the first 2 questions. The first question often generates a
response you can use as a testimonial (with your customer's
permission). The second question may provide an early
warning of a problem you need to correct ...or it may alert
you to an opportunity you can exploit.
Select one of these simple marketing strategies and start
using it in your business. It won't take much time or
effort and you'll see results almost immediately. Then
repeat the process with each of the other 2 strategies
until all 3 are part of your marketing system. You'll enjoy
a permanent increase in your sales volume for a very small
increase in your expenses.
Bob Leduc is a Sales Consultant with 30 years experience in
building successful businesses. He just released a revised
and completely updated New Edition of his manual, "How To
Build Your Small Business Fast With Simple Postcards", and
several other publications to help small businesses grow
and prosper. Email: BobLeduc@aol.com Subject: "Postcards"
Phone: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV
About the Author
Bob Leduc is a Sales Consultant with 30 years experience in
building successful businesses. He just released a revised
and completely updated New Edition of his manual, "How To
Build Your Small Business Fast With Simple Postcards", and
several other publications to help small businesses grow
and prosper. Email: BobLeduc@aol.com Subject: "Postcards"
Phone: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV
|
|
|
|
|
|
